Hi, I’m Xun-Lin, a content strategist, producer and multi-channel marketing specialist based in Singapore.
In 2015, I abandoned a bright legal career (a woeful exaggeration) and stumbled quite unwittingly into the world of e-commerce, start-ups and tech. I’ve since worked for some of the biggest regional and global companies like Uber, Tripadvisor and ShopBack.
My speciality is in content marketing and strategy. I’ve managed an international content calendar and global network of freelance writers and editors, launched cool branded content campaigns, and led large-scale SEO content initiatives across thousands of pages. I’m also a storyteller. I write stories, produce short and long-form videos, shoot photography, and craft engaging social media content. I’ve partnered with brands like Tesla, Singapore Airlines, Warner Music, Expedia, and the Singapore Tourism Board.
Some may describe me as a marketing generalist, with experience across full-funnel campaigns spanning email marketing, paid media, display advertising, social, and content. I take a highly data-driven approach to my work, balancing storytelling with performance and optimisation.
Oh, and I have a Diploma in Professional Nail Technology and do nails over at @neko.nailco.