Hi, I’m Xun-Lin, a content strategist, producer and multi-channel marketing specialist based in Singapore.
In 2015, I abandoned a bright legal career (a woeful exaggeration) and stumbled quite unwittingly into the world of e-commerce, start-ups and tech. I’ve since worked for some of the biggest companies in APAC and the world including Uber, Tripadvisor and ShopBack.
My speciality is in content marketing and strategy. I’ve managed an international content calendar and global network of freelance writers and editors, launched cool branded content campaigns, and led large-scale SEO content initiatives across thousands of pages. I’m also a storyteller. I write stories, produce short and long-form videos, shoot photography, and craft engaging social media content. I’ve partnered with brands like Singapore Airlines, Princess Cruises, DBS Bank, Warner Music, Expedia, Singapore Tourism Board, North Kansai Tourism Association, and Destination New South Wales.
Some may also call me a marketing generalist, with experience spearheading 360 marketing campaigns across email marketing, paid marketing, display advertising, social media and content.
Oh, and I have a Diploma in Professional Nail Technology and do nails over at @neko.nailco.